This article about a recent study in the New York Times confirms long-held beliefs. Humans, people, Romans, countrymen are easily, so easily, led (and misled). Peer pressure and any semblance of authority enables humans to engage in interesting and even sadistic behavior.
We humans have the toughest time saying no. And rather than say no, we prefer to follow direction of others willing to show any interest, take any interest, provide even a modicum of attention.
This article could just as well have been titled “Fear of Loneliness and Rejection Lead to Pain and Discomfort for Others — All You Have to do is Ask.”
Compliance is the key here. It is really to key to all human interaction, especially consumer psychology. Lying (to ourselves) is at the heart of all compliance.
Newest Lance Priest / Preacher Thriller – en el Medio — now available.