Now Presenting: The Art of Lying in Design Research

Do yourself a favor and spend half an hour viewing the slides Dan Saffer’s excellent presentation on the art, and some of the science, of using lies to present research.

A few great points (in a total Colbert/wink-wink vein):

Skew the research subjects in your favor — your data is only as good as your participants. Make sure you use subjects that bolster your case.

Make unconscious bias, conscious — if you have two people to choose from; chose the one who looks (and probably thinks) most like you.

Toss out data you don’t like — cull your data; don’t let a research subject ruin your idea.

Having data doesn’t mean using it — just because something is known or given doesn’t mean you have to include it.

Answer questions you weren’t asked — things change when you do research, go ahead and change the scope of your research to fit these changes.

Use these words — “It’s a subjective art.” When anyone challenges your data, just recite those words again — “Hey, research is a subjective art.”

About Christopher Metcalf - Author

Christopher Metcalf is the author of Lance Priest / Preacher novels. Lance "Preacher" Priest is a spy, a killer, a human chameleon. He is the CIA's perfect weapon who lives by one simple rule -- there are no rules. Spies and Lies is a blog dedicated to espionage, the art and science of lying and occasional creative writing.
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